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Audi AG was founded in 1932 by August Horch; the translation of his last name into Latin became the title of the company (German “Horch” means “listen” in Latin). Four car companies merged to become the Audi’s precursor company Auto Union, each one of them being eternalized in Audi’s logo of four interlinked rings. Audi’s slogan “Advantage through Technology” (Vorsprung durch Technik) reflects company’s never ending quest for excellence. Currently Audi, which is Volkswagen AG’s subsidiary company since 1966, is one of the leading European car manufacturers with production output comprising more than 1.7 mln. units per year. Audi produces the cars of most of the existing classes, such as business class (Audi A6), executive class (Audi A8), sports coupe and racing cars (Audi TT, Audi R8), CUV (Audi Q7, Q5).